Rick Wilmath Copywriter |
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About RickAlthough this is a new adventure, writing has been a part of his lifeeven from the college days. The creative writing courses gave insight into the possibilities of written words. The multitude of other courses cemented the skills learned in the writing classes by requiring him to write clear, logical and often clever papers on a wide range of subjects including arts, science and business. One of the best sources of education is not a college or university; it is starting your own business. When you get an "A" in that school it is ecstasy, and when you get an "F", the pain is real, as are the consequences. Rick has had his own successful business a couple of times in his life, first with an irrigation company and later with a construction company. In both business's advertising was crucial, there was simply no other way to get the phone ringing. He was a diligent contractor and received a lot of referrals through "word of mouth" but found out that with a good ad campaign he could multiply the effect of a good reputation. The other thing he learned is that not all advertisements are equal. The price for the space may be the same but an imaginative ad would be remembered better, thereby lowering the cost per response. |
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